Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Oktober 2010
Genre:	Wirtschaft / Recht
	Business & management / Business & Management Special Topics / Management / Spezialthemen Wirtschaft u. Management / Wirtschaft u. Management
ISBN:	9780470598887
EAN-Code:	9780470598887
Verlag:	Wiley
Einband:	Gebunden
Sprache:	English
Serie:	New Rules Social Media Series
Dimensionen:	H 232 mm / B 163 mm / D 25 mm
Gewicht:	476 gr
Seiten:	256
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals. * Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians * Foreword by veteran vlogger David Meerman Scott * First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting * Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.