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Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!
Inhalt: |
Based on an in-depth study of more than 30 industries, this book reveals the three most common patterns that create 'commodity traps' deterioration, proliferation, and escalation and offers targeted strategies, beyond cost reduction or continuous differentiation, that companies have used to address these dilemmas successfully. |
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