Examining the relationship between these two narratives, the author sheds light on how we, as a society, 'place' banks conceptually; on how banks, as economic institutions, have 'placed' themselves geographically; and on how these two modes of 'placement' have become increasingly intertwined. In the process, the book illuminates not only how economic ideas 'perform' and shape the economic world, but how those ideas are themselves always products of particular economic realities. This original contribution to the perennial debate over the financial services industry will be read with added urgency by scholars spurred on in their analyses by the contemporary financial crisis.