"The book has fruitfully brought together different perspectives and advances current understanding of Asian tourists from the history to current trends, from motivations to constraints, from the influence of cultureand religion on travel behaviour to the search of social freedom through travel, and from destination choice to destination avoidance. The most important contribution of this book is that it has built an intellectual platform for many Asian scholars to share their ideas and works with the international tourism academy".  - Professor Kaye Chon, Editor-in-Chief, Asia Pacific Journal of Tourism Research; Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University.