The volume engages with multimodal argumentation in the widest possible sense of employing a variety of semiotic modes and media/genres for the purpose of convincing, deliberating, changing opinions, or managing disagreement.

The book sketches the state-of-the-art in multimodal argumentation by developing its theory and method, and by studying the medial/generic practices of multimodal argument (re-)construction and evaluation. Three ideas make for the book's freshness: it allows a plurality of approaches to multimodal argumentation, showcases different media and genres, and attempts a synthesis of argumentation and multimodality studies.