"Kordon comprehensively analyses how to apply computational intelligence to give real return on investment. He devotes complete chapters to comparing CI to traditional approaches and to discussing in what sense CI has a 'competitive advantage'. ... This book is particularly designed for non-expert readers interested in computational intelligence and its applications. Moreover, parts II and III are essential for academic readers without industrial experience. These parts bring together a novel, broad, and useful perspective on the marketing of CI. This will certainly help researchers to design successful strategies to develop and deploy industrial applications, as well as improving presentations to both academic and industrial audiences. ... [The book] represents a great contribution that shows us alternative ways of transferring computational intelligence from the realm of exciting research ideas into a highly competitive generator of intelligent and valuable solutions to real-world problems". (G. Leguizamón, Genetic Programming and Evolvable Machines (2011) 12:85-86)

"[The author] has enjoyed significant success as an industry leader in computational intelligence and with this book he has fulfilled a long-standing need for a pragmatic treatment of the field.  From checklists and prescriptions for application development to advice for overcoming cultural barriers and gaining management buy-in, Applying Computational Intelligence effectively addresses the value creation challenge posed in its subtitle." (TariqSamad, Honeywell Automation and Control Solutions)