An appropriate strategy helps organizations overcome their weaknesses, utilize their key strengths, create a profitable strategic position in the market, and provide a competitive advantage over rivals. Today, business organizations are struggling to sustain their business and profits in the highly competitive business environment. The basic reason behind this struggle is the lack of strategic intent. This book is applied in nature as each theory is supported by cases and live examples. All business students, professionals, entrepreneurs, and start-up owners would be able to apply the gained knowledge to their businesses which will generate grand success.