This intermediate-level textbook introduces the reader to the variety of methods by which multivariate statistical analysis may be undertaken. Now in its second edition, Applied Multivariate Data Analysis has been fully expanded and updated, including major chapter revisions as well as new sections on neural networks and random effects models for longitudinal data. Maintaining the easy-going style of the first edition, this title provides clear explanations of each technique, supported by figures and examples, using minimal technical jargon. With extensive exercises following every chapter, the book is a valuable resource for students on applied statistics courses and for applied researchers in many disciplines.