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An exploratory study of advertising's role in young Indian women's desire to be fair-skinned beauties and their consumption of skin-lightening product
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!
Lieferstatus: |
i.d.R. innert 7-14 Tagen versandfertig |
Veröffentlichung: |
Juni 2014
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Genre: |
Wirtschaft / Recht |
ISBN: |
9783656662211 |
EAN-Code:
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9783656662211 |
Verlag: |
Grin Verlag |
Einband: |
Kartoniert |
Sprache: |
English
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Dimensionen: |
H 210 mm / B 148 mm / D 6 mm |
Gewicht: |
129 gr |
Seiten: |
80 |
Zus. Info: |
Paperback |
Bewertung: |
Titel bewerten / Meinung schreiben
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Inhalt: |
Master's Thesis from the year 2006 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Leicester, course: MSc Media and Communication Research, language: English, abstract: Using theories of advertising and body image, the proposed area of study concerns itself with the behaviour of skin-lightening among young women in India. By applying a survey, my study aims to explore young Indian women¿s attitude towards and reasons for lightening their skin. In particular, this study aims to demonstrate which role advertising plays in young Indian women¿s consumption of fairness products and their aspiration for being fair-skinned beauties. |
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