Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Juli 2017
Genre:	Wirtschaft / Recht
	Advertising & Society / ART / Business Aspects / Artificial / Barnes / Cave / Communication / Digital lifestyle / Digital Lifestyle and online world# consumer and user guides / Edition / History of Ideas / intelligence / Introduction / LIFE / Media studies# advertising and society / Media studies# internet, digital media and society / second / Susan / Visual mehr...
ISBN:	9781433142031
EAN-Code:	9781433142031
Verlag:	Ingram Publishers Services
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 254 mm / B 178 mm / D
Gewicht:	560 gr
Seiten:	288
Illustration:	Illustrationen, nicht spezifiziert
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies. This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book provides students with a better understanding of the visually oriented world in which they live. From cave art to virtual reality, all visual media are discussed with methods for evaluation. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.