Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	März 2021
Genre:	Wirtschaft / Recht
ISBN:	9781350098275
EAN-Code:	9781350098275
Verlag:	Bloomsbury Academic
Einband:	Kartoniert
Sprache:	English
Serie:	Basics Fashion Management
Dimensionen:	H 230 mm / B 160 mm / D
Gewicht:	378 gr
Seiten:	168
Illustration:	70 color illus
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.