Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Dezember 2008
Genre:	Wirtschaft / Recht
	advertising reception analysis / Communication Studies / Cultural Semiotics / ethnographic analysis / LANGUAGE ARTS & DISCIPLINES / Communication Studies / Media Studies / promotional culture research / psychoanalytic theory / structuralist criticism mehr...
ISBN:	9780415251266
EAN-Code:	9780415251266
Verlag:	Taylor and Francis
Einband:	Kartoniert
Sprache:	English
Serie:	Routledge Introductions to Media and Communications
Dimensionen:	H 216 mm / B 138 mm / D
Gewicht:	620 gr
Seiten:	336
Illustration:	Raster,schwarz-weiss, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.