Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	2018
Genre:	Wirtschaft / Recht
ISBN:	9781337110211
EAN-Code:	9781337110211
Verlag:	Cengage Learning
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 275 mm / B 215 mm / D 18 mm
Gewicht:	1025 gr
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.