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Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	2020
Genre:	Wirtschaft / Recht
	20. Jahrhundert (1900 bis 1999 n. Chr.) / Amerikanische Geschichte / Geschichte allgemein und Weltgeschichte / Medien-, Unterhaltungs-, Informations- und Kommunikationsindustrie / Vereinigte Staaten von Amerika, USA / Werbung
ISBN:	9781421434179
EAN-Code:	9781421434179
Verlag:	Johns Hopkins University Press
Einband:	Kartoniert
Sprache:	English
Serie:	Studies in Industry and Society
Dimensionen:	H 229 mm / B 152 mm / D 30 mm
Gewicht:	817 gr
Seiten:	508
Zus. Info:	Paperback
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why--in the intense competitions for both markets and cultural authority--the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.