Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	Juni 2011
Genre:	Naturwissensch., Medizin, Technik
	Changing In-Store Consumers' Services / Consumers' Behavior in Ubiquitous Environments / Consumers' Input Modeling / Consumers' Knowledge Representation / Content Managements for Ubiquitous Computing in Retai / Technologie, allgemein
ISBN:	9781609607388
EAN-Code:	9781609607388
Verlag:	Business Science Reference
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 286 mm / B 221 mm / D 27 mm
Gewicht:	1287 gr
Seiten:	410
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

The application of advanced technologies to point of sale systems is a promising and relatively unexplored field of study, in particular when considering the introduction of digital content and technologies allowing consumers to interact with products in new ways. Many e-retailers already exploit the opportunities offered by interactive technologies, such as 3D virtual models, in order to enhance consumers shopping experience. Their use in stores, however, is still limited. The development and use of new shopping assistants for supporting and influencing consumers during their shopping experience plays a key role for both retailers and researchers. Advanced Technologies Management for Retailing: Frameworks and Cases contributes to our understanding of applications of new technologies and their impact on the design and development of point of sale systems and on consumers' behavior. This volume covers a large range of topics that contribute to understanding consumers' behavior in new computer-aided retailing environments, and how this influences buying behavior while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.