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Lieferstatus:	i.d.R. innert 5-10 Tagen versandfertig
Veröffentlichung:	November 2011
Genre:	Wirtschaft / Recht
ISBN:	9781426997686
EAN-Code:	9781426997686
Verlag:	Trafford Publishing
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 229 mm / B 152 mm / D 8 mm
Gewicht:	231 gr
Seiten:	152
Zus. Info:	Paperback
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

CEOs, executive directors, board members, politicians, religious leaders, and others continue to make the same mindless mistakes. When people consciously make bad decisions, it's even more disturbing. These individuals hurt the organizations they're supposed to lead. They are also hurting clients, customers, and followers of their respective groups. In this guidebook on reputation management, author Larry Checco, a longtime branding expert, explores how leaders can avoid these kinds of mistakes. You'll discover proven ways to improve your organization's brand. You'll also learn why branding is all about trust; how marketing and branding are not the same; how even great companies sometimes get it wrong; and why branding is the responsibility of every employee. The truth is that branding is not just about an attractive logo, marketing, or public relations. It's about managers making good decisions, and brand management starts with you. Step back and take an honest, introspective, and contemplative look at how management and an organization's brand are integrally related with a series of Aha Moments in Brand Management.