"This text represents a useful, well-pitched contribution ... The book is densely packed but skilfully written to feel comfortable for the reader; challenging in places but never to the extent to discourage engagement."
Jane Thomas, Acting Head of College of Human and Health Sciences, Swansea University, UK

Do you have difficulties deciding which health promotion activities facilitate behavioural change?

This accessible book focuses on the practical activity of health promotion and shows students and practitioners how to actually apply health promotion in practice. The book uses case scenarios to explore how health promotion activities can empower individuals to make decisions that change their health related behaviour.

This book explores the role of health promotion and explores a number of practical approaches, such as developing client's self-awareness and skills, working with groups and communities and social marketing and the mass media.

The book includes:

• Learning outcomes, think points and implications for practice, giving readers guidance on engaging with health promotion
• Multi-setting case studies including schools, prisons and the local community
• Activities to develop self-awareness, self-esteem, assertiveness, empowerment, communication and life skills