Just like physicians use lab work, MRIs, X-Rays, and other tools to diagnose your health problems and recommend paths to wellness, this book will show you how to obtain and use data to diagnose the strengths and weaknesses of individual sellers and sales teams to inform decisions on hiring, onboarding, training, and coaching your team to world-class performance. With 18 industry experts to guide you, and 30 contributors overall, this guide is a collaboration of thought leaders on how to build a world-class sales team.

This field guide includes a step-by-step plan, best practices for using technology, data analytics, and sales assessments, and covers everything from the basics to the latest technologies and techniques. Whether you're a sales leader looking to drive change or a sales professional looking to improve, this field guide has the insights and guidance you need to succeed.

With its practical approach and comprehensive coverage, "A Field Guide to Data-Driven Sales Enablement" is an absolute must-have for anyone looking to make an impact in the sales industry. Whether your goal is to boost sales performance, reduce turnover rates, or achieve better results, this field guide will help you reach your goals and drive success in your sales organization.