Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	Juli 2022
Genre:	Wirtschaft / Recht
ISBN:	9785220034301
EAN-Code:	9785220034301
Verlag:	Shri Jagdishprasad Jhabarmal Tibarewala University
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 229 mm / B 152 mm / D 9 mm
Gewicht:	242 gr
Seiten:	160
Zus. Info:	Paperback
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

1.1 INTRODUCTION This topic is opened with an overview of Retailing, Retail Marketing, and Retailers with distribution channels. Retailing has its traces in past centuries but its systematic study is necessitated in recent years due to the changes in the elements of retailing. With this regards Retail Marketing Mix, Direct Marketing, The Wheel of Retailing, Level of Services and Micromarketing in Retailing, Rural Retailing, and Importance of HRM in Retailing can be categorized. The success or failure of retailers is largely dependent on their marketing efficiency and ability of understanding and serve the needs of the consumers.