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Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	April 2014
Genre:	Wirtschaft / Recht
	B / Business & management / business strategy / Business Strategy and Leadership / Business Strategy/Leadership / business;China;crisis;globalization;marketing;strategy / Development Economics / Development economics & emerging economies / Industrial Management / Innovation and Technology Management / Innovation/Technology Management / International business / International business enterprises / Leadership / Management / Management science / Market research / Market Research and Competitive Intelligence / Market Research/Competitive Intelligence / Marketing / Palgrave Business & Management Collection / Sales & marketing
ISBN:	9781349482221
EAN-Code:	9781349482221
Verlag:	Palgrave Macmillan UK
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 216 mm / B 140 mm / D 10 mm
Gewicht:	220 gr
Seiten:	168
Zus. Info:	Paperback
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.