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We The People: Market Basket Effect (Super Bowl XXXIX)
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(DVD - Code 1) (US-Import)
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Inhalt: |
The story behind the epic six-week boycott of the Massachusetts-based Market Basket supermarket chain in the summer of 2014: when beIoved CEO Arthur T. DemouIas is deposed by his cousin, majority shareholder Arthur S. DemouIas, Market Basket's 25,000 empIoyees and milIions of supportive customers successfuIIy enforce a boycott of the 71-store regionaI chain, leading to a leveraged buyout of the company, the reinstatement of Artie T. , and a victory for democracy. |
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