Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	September 2022
Genre:	Wirtschaft / Recht
	Betriebswirtschaft studieren / BWL / competition / Einführungen und Grundlegungen / firms size / game theory / Grundlagen (Bachelor) / Innovation / Markttransparenz / Methodenlehre / Microeconomics / mikroökonomik / Monopol / Monopoly / Oligopol / oligopoly / price discrimination / pricing stratgies / Strategic Behaviour / strategic decision-making / Technology / Textbook / Vertiefung (Master) / Volkswirtschaft studieren / Volkswirtschaftslehre / VWL
ISBN:	9783825259082
EAN-Code:	9783825259082
Verlag:	Uni-Taschenbücher
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 266 mm / B 196 mm / D 25 mm
Gewicht:	1050 gr
Seiten:	416
Illustration:	schwarz-weiss Illustrationen
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Microeconomics with case studies and applications for strategic management and consulting Microeconomics is not applied math - this textbook explains microeconomic frameworks used by managers in strategic decision-making. Numerous case studies cover price discrimination, economies of scale, digital business models, game theory, dealing with uncertainty, entry barriers or sunk costs - all of which are crucial for understanding market dynamics and competitive behaviour. Frameworks and concepts are highlighted that have strong connections to strategic management. Content: 1 Microeconomics, competition and strategic behaviour 2 Customer behaviour, products and network effects 3 Decisions under risk and behavioural economics 4 Firms, competition and innovation 5 Firm size, technology and decisions on production 6 Costs, restructuring and M& A 7 Perfect competition, monopoly and competition policy 8 Pricing strategies and price discrimination 9 Strategic decision-making and game theory 10 Strategic competition in oligopoly