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The Handbook of Crisis Communication
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!
Inhalt: |
Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication.
* Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina
* Explores the key emerging areas of new technology and global crisis communication
* Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication |
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