Uncover the critical keys to success (and failure) in a range of stories.

The 24 Laws of Storytelling distils decades of writing craft advice into a single volume. Think of it as your toolbox, filled with examples from dozens of stories in different genres and methods of storytelling. You'll learn:

• Why being cruel to your characters is the key to engaging your readers.
• The secret to the tense ending of Star Wars and how to apply it in your stories.
• How to craft your villain's side of the story to give your plot added depth.
• The hidden technique for increasing the conflict in your scenes and dialogue.
• How Napoleon's strategies for preparation can help you to outline your stories.
• The concept used by Leonardo da Vinci to constantly improve his artworks.

Whether you're writing a novel, a screenplay, or a presentation, The 24 Laws of Storytelling is your practical handbook for telling an amazing story that resonates with your audience.