Hans-Bernd Kittlaus is the Chairman of ISPMA and owner and managing director of InnoTivum Consulting, Germany. Samuel Fricker is Board Member of ISPMA and Professor at FHNW, Switzerland.
"Software-intensive products are at the heart of many businesses, so product management is a paramount business activity. But how can businesses be perfect at it? This book is the answer. It is your vademecum for all product management topics and aspects."
Dr. Karl Michael Popp, Chief Product Expert and Director Corporate Development, SAP SE, Walldorf, Germany
"A book that goes beyond platitudes and offers concrete methods and frameworks to product managers working with software intensive product development. The authors have a sound footing in both practice, but also state-of-the-art research, and manage to combine the two."
Prof. Dr. Tony Gorschek, Blekinge Institute of Technology, Karlskrona, Sweden
"By reading and applying the lessons from this book, you will gain strategic advice, practical techniques, and great insights into how to accelerate SPM (software product management) success. These practices and methods will be useful to executives and practitioners in this demanding area."
Michael Eckhardt, Managing Director, CHASM Institute, Palo Alto, California, USA
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