Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	September 2021
Genre:	Wirtschaft / Recht
	Communication & Media Studies / Kommunikation u. Medienforschung / Mass Media & Society / Massenmedien u. Gesellschaft / neue Medien / New Media / Öffentlichkeitsarbeit / Öffentlichkeitsarbeit u. Werbung / Public Relations & Advertising / Social Media
ISBN:	9781119041610
EAN-Code:	9781119041610
Verlag:	Wiley
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 254 mm / B 179 mm / D 12 mm
Gewicht:	392 gr
Seiten:	208
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: * Helps readers make the best use of social media tools in communication and business practices * Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies * Identifies a variety of trends involving social media usage, including the app economy and patient care * Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change * Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.