Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	August 2013
Genre:	Wirtschaft / Recht
	Business & management / Communication & Media Studies / Kommunikation u. Medienforschung / neue Medien / New Media / Öffentlichkeitsarbeit u. Werbung / Public Relations & Advertising / Social Media / Strategic Marketing / strategisches marketing / Wirtschaft u. Management
ISBN:	9781118676936
EAN-Code:	9781118676936
Verlag:	Wiley
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 229 mm / B 152 mm / D 31 mm
Gewicht:	638 gr
Seiten:	324
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: * The future of public relations * Audiences and online habits * Conversations * New channels, new connections * Professional practice * Business change and opportunities for the public relations industry * Future proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.