Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Oktober 2020
Genre:	Wirtschaft / Recht
	Business & management / Marketing & Sales / Marketing u. Vertrieb / Verkaufen / Wirtschaft u. Management
ISBN:	9781119700883
EAN-Code:	9781119700883
Verlag:	Wiley
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 246 mm / B 152 mm / D 28 mm
Gewicht:	970 gr
Seiten:	336
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Don't let anyone tell you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas. Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you're an executive, manager or aspiring sales leader, you'll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers: * How firms overcome ferocious competition and how you can do the same * Why sales organizations with a clear NSP outperform traditional sales teams * How to avoid the trap of behaving like a transactional salesperson * Why well-intended leaders often unknowingly erode purpose and differentiation * How to use your NSP to increase customer engagement * Why an NSP gives you clarity during times of uncertainty In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers and exciting and sustainable alternative.