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Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	Juni 2018
Genre:	Psychologie / Pädagogik
	B / Behavioral Science and Psychology / Economic Theory / Economic theory & philosophy / Economic Theory/Quantitative Economics/Mathematical Methods / Neuroscience / Neurosciences / personality / Personality and Differential Psychology / Personality and Social Psychology / Quantitative Economics / Social Psychology
ISBN:	9783662568606
EAN-Code:	9783662568606
Verlag:	Springer Berlin Heidelberg
Einband:	Kartoniert
Sprache:	English
Serie:	Studies in Neuroscience, Psychology and Behavioral Economics
Dimensionen:	H 235 mm / B 155 mm / D 29 mm
Gewicht:	785 gr
Seiten:	524
Zus. Info:	Paperback
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This book represents one of the cornerstones of the series Studies in Neuroscience, Psychology and Behavioral Economics. It is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. Furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. In closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in "real life." Culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.