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Microeconomics, Competition and Strategic Behaviour: Strategy and Decision-Making in Markets
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!
Inhalt: |
Microeconomics with case studies and applications for strategic management and consulting
Microeconomics is not applied math - this textbook explains microeconomic frameworks used by managers in strategic decision-making. Numerous case studies cover price discrimination, economies of scale, digital business models, game theory, dealing with uncertainty, entry barriers or sunk costs - all of which are crucial for understanding market dynamics and competitive behaviour. Frameworks and concepts are highlighted that have strong connections to strategic management.
Content:
1 Microeconomics, competition and strategic behaviour
2 Customer behaviour, products and network effects
3 Decisions under risk and behavioural economics
4 Firms, competition and innovation
5 Firm size, technology and decisions on production
6 Costs, restructuring and M& A
7 Perfect competition, monopoly and competition policy
8 Pricing strategies and price discrimination
9 Strategic decision-making and game theory
10 Strategic competition in oligopoly |
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