How to SELL Without Being a JERK!

Tired of cute comments and refried attitude-adjustment theories? Sure there must be some way that you can sell more and develop more return business? Yearning for a more honorable, human approach to selling that will let you make more money, have fun, and feel good about what you do? How to Sell Without Being a JERK! is the no-nonsense guide you've been waiting for.

How to Sell Without Being a JERK! shows you how to make positive and assertive sales presentations in a way that forges long-lasting relationships, builds client confidence, and keeps you out of the "jerk" category for good. Renowned sales professional and mentor John Klymshyn analyzes the structure of a well-managed sales call and shows you how to build your presentation using a logical, creative design and a specific plan that will result in a long-lasting structure.

Using true stories from the trenches, examples of right and wrong approaches, and plain, cut-to-the-chase language, Klymshyn dissects the ideology that makes many salespeople sell with a callous approach. He explains how traditional methods of selling contribute to the "jerk" stereotype and how best to avoid the label.

At the core of Klymshyn's approach is the belief that developing the ability to read your audience is your most valuable tool when it comes to making a sale. He shows you how to hear, read, and know what people say and what they mean. He also presents a series of painfully true stories that underscore the importance of not being a jerk--stories that will have you laughing, nodding, and even cringing. Stop being a jerk--and start selling more.