In Culture Spark: 5 Steps to Ignite and Sustain Organizational Growth, business development expert, Jason Richmond, delivers proven insights that help you define, diagnose, plan, measure, and sustain an enterprising culture that breeds employee achievement and peak success.

Through tips, templates, case studies, and action plans, he shows you step-by-step how to:

?Understand what culture really is and why a great one is essential today
?Recognize why fulfilled employees are your key to growth and customer satisfaction
?Develop a culture where purpose and profit are of equal value and importance
?Define and shape the culture you want and unleash the full power of your people
>In addition, Culture Spark shows you how to recapture the startup spirit that evolved your business from a raw idea into a living, breathing success story.

Jason Richmond also reveals the secrets to building an organizational culture that exudes the same characteristics as people you trust, respect, and admire the most.