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Lieferstatus:	i.d.R. innert 14-24 Tagen versandfertig
Veröffentlichung:	Juni 2017
Genre:	Wirtschaft / Recht
	Agribusiness & primary industries / Agricultural Economics / Agricultural science / B / Behavioral Economics / Behavioral/Experimental Economics / Behavioural economics / Consumer behavior / Cultural Economics / Culture—Economic aspects / Economics / Economics and Finance / Environmental Economics / Management science / Motivation research (Marketing) / Natural Resource and Energy Economics / natural resources / Sales & marketing
ISBN:	9783319598482
EAN-Code:	9783319598482
Verlag:	Springer International Publishing
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 241 mm / B 160 mm / D 15 mm
Gewicht:	461 gr
Seiten:	172
Zus. Info:	HC runder Rücken kaschiert
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi Nuclear Plant following the March 2011 Eastern Japanese earthquake, and assesses how responses to reports on food safety and risk of radiation contamination shaped consumer perceptions of and subsequent behavior toward products from the Fukushima prefecture. On the basis of a survey conducted in 2014 among 8,000 consumers from all parts of Japan and focusing on ten food products (rice, cucumbers, apples, shiitake mushrooms, beef, pork, eggs, tuna fish, wakame seaweed, and mineral water) it investigates consumer choices specifically based on rumor ("fuyou") and not fact as well as how "fuyou" damage shaped such choices. It then goes on to analyze the differences between these customer choices.