Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Oktober 2016
Genre:	Soziologie
	Advertising / Business & management / Communication & Media Studies / Communication Research Methods / Kommunikation u. Medienforschung / Kommunikationswissenschaft / Methoden der Kommunikationswissenschaft / Werbung / Wirtschaft u. Management
ISBN:	9781118927090
EAN-Code:	9781118927090
Verlag:	Wiley
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 228 mm / B 152 mm / D 13 mm
Gewicht:	376 gr
Seiten:	296
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis. * Provides techniques for analyzing categorical data from a communication studies perspective * Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels * Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment * Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides