Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Januar 2024
Genre:	Wirtschaft / Recht
	BUSINESS & ECONOMICS / Business Ethics / BUSINESS & ECONOMICS / Green Business / Business & the environment, ÔGreen' approaches to business / Business and the environment; ‘green’ approaches to business / Business ethics & social responsibility / Business ethics and social responsibility / Marketing for change / Cause-related marketing
ISBN:	9781399411257
EAN-Code:	9781399411257
Verlag:	Bloomsbury
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 234 mm / B 153 mm / D 25 mm
Gewicht:	486 gr
Seiten:	288
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fast-moving and consumer-driven world - in which more than 10 million people are Marketers - social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.