“Crosswords, and puzzles in general, are good in times of stress,” Will Shortz, the puzzle editor of The New York Times, has said, and during the pandemic sales of crossword puzzles and participants in online games such as Wordle, skyrocketed. Frustrated by the dearth of Black people creating puzzles or appearing as clues, entrepreneur Juliana Pache created blackcrossword.com in early 2023. The site at once took off counting such regular players and fans as Academy Award winner Questlove, popular social activist Brittnay Packet Cunningham, and author and cultural critic Hanif Abdurraqib.

Now, to expand her platform, Pache is looking to bring her cultural crossword puzzles to book publishing. Like her site, the concept for the first BLACK CROSSWORD is a game that places emphasis on terms and clues from across the diaspora. By highlighting prominent cultural figures, movements, artistic achievements, and Black vernacular from across the globe, BLACK CROSSWORD on the page will serve as a simple yet impactful way for solvers to engage in the diaspora and celebrate Black culture.

In a crossword landscape that is predominantly white, BLACK CROSSWORD will provide puzzles to an underserved and passionate market. While the puzzles are meant to increase Black representation in crosswords, they also underscore the fact that this historically underserved market — Black solvers who would like puzzles that are culturally relevant to them—has the potential to become both a commercial hit and resonate with multiple generations of readers. BLACK CROSSWORD has the potential to become a series of books, including a general edition, a calendar edition, a pop culture edition across the diaspora, a Black History edition, and a trailblazer edition. While in a trade paperback format, BLACK CROSSWORD could have an elevated look/tone that would be a perfect gift or keepsake – the possibilities are endless.