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A Paris-Beijing International Strategic Alliance: An Intercultural Business Case Study Report
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!
| Lieferstatus: |
 i.d.R. innert 7-14 Tagen versandfertig |
| Veröffentlichung: |
Januar 2014
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| Genre: |
Wirtschaft / Recht |
| ISBN: |
9783656565833 |
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EAN-Code:
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9783656565833 |
| Verlag: |
Grin Verlag |
| Einband: |
Kartoniert |
| Sprache: |
English
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| Dimensionen: |
H 210 mm / B 148 mm / D 3 mm |
| Gewicht: |
51 gr |
| Seiten: |
24 |
| Zus. Info: |
Paperback |
| Bewertung: |
Titel bewerten / Meinung schreiben
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| Inhalt: |
| Scientific Essay from the year 2013 in the subject Business economics - Business Management, Corporate Governance, , course: Interkulturelles Management, language: English, abstract: Chinefarge¿ is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based LAFARGE and Huabei Mining Company (HMC) near Beijing. Lafarge is a major global player in building materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of construction materials and know-how to satisfy its emergent economy. While one can gain market share and the other a powerful partner, the cultural challenges of the IJV constituted a barrier for both sides. This succinct case study report diagnoses the cultural challenges they encountered in the initial stages of the joint venture and recommends some solutions. |
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