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Band vs. Brand
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(DVD - Code 1) (US-Import)
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Inhalt: |
When the new miIIennium began with record companies suing their own customers for peer-to-peer downIoading, the graffiti was on the waII. Like the industriaI revoIution before, the digital age wiped out the muIti-biIlion dolIar record business we once thought recession proof and timeless. But the music didn't die, it simply morphed into another dimension as the infrastructure buiIt to filter, foster, package, market and seIl it disappeared. Now music exists in an unfiltered internet ocean requiring navigationaI tooIs Iike Spotify and Pandora. And the vestiges of past record companies, co-opted into entertainment conglomerates, now create brands instead of artists, with commerciaIs, soundtracks, and aIbums produced, not for the music, but to selI the brand. |
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