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Visual Merchandising: The Image of Selling
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!
| Inhalt: |
| Firmly situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as the art and business of selling, seeking to overcome traditional scholarly ambivalence that celebrates the spectacle but denies the agenda of consumerism. The volume considers strategies in the representation and presentation of retail goods, in terms of the visual interaction that occurs between the commodity and the consumer. |
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i.d.R. innert 14-24 Tagen versandfertig
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