Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Juni 2016
Genre:	Wirtschaft / Recht
	B / Economics and Finance / Finance / Finance, general / Financial Economics / Industrial and Organizational Psychology / Industrial psychology / Occupational & industrial psychology / Work and Organizational Psychology
ISBN:	9781349713431
EAN-Code:	9781349713431
Verlag:	Springer Nature EN
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 210 mm / B 148 mm / D
Gewicht:	389 gr
Seiten:	285
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.