Praise for Trade Up!

"Rayona Sharpnack is uniquely qualified to shake up your personal and professional paradigm with her new book, Trade Up! At her Institute for Women's Leadership, Rayona has helped an entire generation of top women leaders to find their best selves. Now we can all benefit from Rayona's methods, her ideas, and her wisdom. Trade Up! will leave you invigorated, inspired, and ready for the? most meaningful years of your life."
--Carol Evans, CEO, Working Mother Magazine

"I highly recommend Trade Up! for every leader--from MBA students to seasoned CEOs. In this book Rayona demonstrates her gift for making the 5 most important skills of sustaining great leadership come alive!"
--Carol Bartz, chairman of the board, Autodesk

"Rayona has a powerful way of cutting to the chase and providing a meaningful context for leadership success. Her message is quite clear: leadership is not for the faint of heart. You must jump in with both feet and commit if you truly want to make a difference. If you're looking for ways to up the ante in terms of your leadership capacity, this book is for you."
--Larry Downey, CEO, Teva Neuroscience

"Trade Up! is a leadership book that belongs in everyone's hands--CEO, COO, manager, or those of you navigating the crossroads in your everyday life. It's cogent, warm, inspirational, and pragmatic. I unequivocally recommend Rayona Sharpnack and her work to anyone who is interested in living a life of purpose, calling, and being a contribution to others.
--Richard Strozzi-Heckler, author, The Leadership Dojo and Being Human at Work

"If you are ready to soar to new heights this book will provide you with the tools, insight, and methodology to ascend beyond your imagination."
--Angela Airall, CLO, Girl Scouts USA

"Essential reading! In today's intense 24/7 environment, we have to know ourselves or we'll get eaten alive. Rayona provides a primer for developing profound self-knowledge."
--Sally Helgesen, author, The Female Advantage and Thriving in 24/7