Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	April 2002
Genre:	Psychologie / Pädagogik
	Advertising / BUSINESS & ECONOMICS / Advertising & Promotion / critical discourse analysis / English / FOREIGN LANGUAGE STUDY / English as a Second Language / Intercultural communication / LANGUAGE ARTS & DISCIPLINES / Linguistics / Semantics / LANGUAGE ARTS & DISCIPLINES / Study & Teaching / Language teaching & learning material & coursework / Language teaching and learning material and coursework / media studies education / multimodal advertising analysis / Semantics, discourse analysis, etc / Semantics, discourse analysis, stylistics / semiotic resources / Sociolinguistics / Visual Rhetoric mehr...
ISBN:	9780415278034
EAN-Code:	9780415278034
Verlag:	Taylor and Francis
Einband:	Kartoniert
Sprache:	English
Serie:	Intertext
Dimensionen:	H 246 mm / B 174 mm / D
Gewicht:	266 gr
Seiten:	144
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts. Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement. The second edition has been substantially rewritten to incorporate recent developments in the field. Features include: * a range of new advertisements, from Orange to Young Person's Railcard * new material on internet advertising and its influence on paper texts * new material on advertising designed to be seen 'on the move' * new activities to support student-directed study * updated Further Reading sections and a list of URLs for students to visit.