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Autor(en): 
  • Robbie Kellman Baxter
  • The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave - How to Build a Subscription Model  
     

    (Buch)
    Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!


    Übersicht

    Auf mobile öffnen
     
    Lieferstatus:   i.d.R. innert 4-7 Tagen versandfertig
    Veröffentlichung:  April 2020  
    Genre:  Wirtschaft / Recht 
    ISBN:  9781260458701 
    EAN-Code: 
    9781260458701 
    Verlag:  McGraw-Hill Education Ltd 
    Einband:  Kartoniert  
    Sprache:  English  
    Dimensionen:  H 237 mm / B 161 mm / D 27 mm 
    Gewicht:  476 gr 
    Seiten:  238 
    Bewertung: Titel bewerten / Meinung schreiben
    Inhalt:

    Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target

    More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay-and if you want to compete for the long run, you need to join it.

    Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.

    You'll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers┐and are keeping them coming back. You'll learn how to lead your organization through every step of the process┐from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You'll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users.

    With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success┐today, tomorrow, and forever.

      



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