Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 14-24 Tagen versandfertig
Veröffentlichung:	September 2018
Genre:	Wirtschaft / Recht
ISBN:	9781925648829
EAN-Code:	9781925648829
Verlag:	Flame Tree Media
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 235 mm / B 157 mm / D 17 mm
Gewicht:	509 gr
Seiten:	232
Zus. Info:	HC gerader Rücken mit Schutzumschlag
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Is your message getting lost in the cacophony of communications today? Would you like to be better recognised for the good work you do, and to do that within existing resources? Do you want to modernise your operations but do not know how? The DIY Newsroom is the ultimate playbook for setting up a world-class communications unit and competing in today's attention economy. For the ambitious business leader, this book is a manifesto that explains how to get a better return on communications and to control your message. For those at the coalface of marketing, this is a handbook for how to hit the target. Communications expert and former newsroom executive Stuart Howie draws on more than 30 years in traditional and new media. He explains how the timeless principles and practices of the best newsrooms constitute the perfect model for communication teams: • Discover Stuart's 5-step SMART Way(TM). • Master your media without blowing your budget. • Learn how to craft, deliver and sustain superb communications. • Let social media work for you, not consume you. • Stand out from the pack in your industry. The DIY Newsroom is a seminal and fresh work on communicating today, a must-read for anyone seeking to cut through the jungle of information that confronts consumers every minute of the day.