Gerald Erchak's engaging book stakes out a position in the field of psychological anthropology. He addresses himself primarily to students in the field, and also to specialists who want a clearly presented approach. He argues that culture shapes the human self and behavior, and that the self and behavior are in turn adapted to culture. After defining basic concepts and debates in the field, Erchak takes up the topics of socialization, gender, sexuality, collective behavior, national character, deviance, behavioral disorder, cognition, and emotion (This new textbook contains more material about sexuality and gender than any other such text). For Erhcak, psychocultural adaptation is basic to human life. Culture plays a central role in our behavior and survival.