Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	März 2016
Genre:	Wirtschaft / Recht
ISBN:	9781305502758
EAN-Code:	9781305502758
Verlag:	Cengage Learning, Inc
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 274 mm / B 215 mm / D 20 mm
Gewicht:	763 gr
Seiten:	400
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today?s best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.