SEO Made Easy is today's most practical, actionable, plain-English guide to modern search engine optimization. Building on his global best-seller Outsmarting Google, renowned search/social marketer Evan Bailyn focuses on SEO as a foundation for successful entrepreneurship, reflecting his own experience as an eight-time entrepreneur and as the creator of websites that have attracted millions of unique visitors per month. Throughout, he draws on a deeply technical understanding of search engine structure and algorithm, as well as a broad, psychological understanding of what motivates people to search. Revamped throughout to reflect the latest search innovations and trends, SEO Made Easy includes extensive coverage of today's emerging revolution in social search, and its powerful implications for marketers.