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Autor(en): 
  • Yves Doz
  • Keeley Wilson
  • Ringtone: Exploring the Rise and Fall of Nokia in Mobile Phones 
     

    (Buch)
    Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!


    Übersicht
     
    Lieferstatus:   Auf Bestellung
    Veröffentlichung:  April 2017  
    Genre:  Wirtschaft / Recht 
    ISBN:  9780198777199 
    EAN-Code: 
    9780198777199 
    Verlag:  Oxford University Press 
    Einband:  Gebunden  
    Sprache:  English  
    Dimensionen:  H 234 mm / B 156 mm / D  
    Seiten:  208 
    Bewertung: Titel bewerten / Meinung schreiben
    Inhalt:
    In less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. It grew to have one of the most recognizable and valuable brands in the world and then fell into decline, leading to the sale of its mobile phone business to Microsoft. This book explores and analyzes that journey and distils observations and learning points for anyone keen to understand what drove Nokia's amazing success and sudden downfall. With privileged access to Nokia's senior managers over the last twenty years followed by a more concerted research agenda from 2015, the authors describe and analyze, the various stages in Nokia's journey. The book describes leaders making strategic and organizational decisions, their behavior and interactions, and how they succeeded and failed to inspire and engage their employees. Perhaps most intriguingly, it opens the proverbial 'black box' of why and how things actually happen at the top of organizations. Why did things fall apart? To what extent were avoidable mistakes made? Did the world around Nokia change too fast for it to adapt? And, did Nokia's success contain the seeds of its failure?
      
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