Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Februar 2019
Genre:	Architektur, Archäologie, Kunst
ISBN:	9780857858009
EAN-Code:	9780857858009
Verlag:	Bloomsbury Academic
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 246 mm / B 189 mm / D 18 mm
Gewicht:	712 gr
Seiten:	248
Illustration:	25 colour and 84 bw illus
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.