Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	November 2012
Genre:	Wirtschaft / Recht
	B / Behavioral Sciences and Psychology / business strategy / Business Strategy and Leadership / Business Strategy/Leadership / consumer;evaluation;research / Decision Making / Leadership / Management / Management & management techniques / Management decision making / Management science / Market research / Marketing / Operational research / Operations Research / Operations Research and Decision Theory / Operations Research/Decision Theory / Organization / Organizational theory & behaviour / Palgrave Business & Management Collection / Planning / Psychology / Psychology, general
ISBN:	9780230252196
EAN-Code:	9780230252196
Verlag:	Springer Nature EN
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 216 mm / B 140 mm / D
Gewicht:	4925 gr
Seiten:	293
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research.